Faith is Back
A new digital campaign to spotlight Safeway workers
You may remember Faith from our holiday TV commercial. She’s not an actor, she’s a real floral clerk, a 19-year Safeway worker, and a proud UFCW Local 401 member.
This Valentine’s Day, Faith is back, this time creating a beautiful rose arrangement while speaking directly to the public about what Safeway workers are facing.
We’ve launched a new digital ad campaign on Meta (Facebook and Instagram), TikTok, and YouTube to highlight:
- Wage rollbacks that have impacted thousands of workers
- Store conversions that threaten jobs and services
- The importance of good grocery jobs in building strong communities
This campaign is about putting a real face to our fight.
Faith represents thousands of members who show up every day to serve their communities with skill and pride.
Watch the video here: https://youtu.be/83eSp1pY2ro?si=_xuXLtBGVFRdXN8R
Our goal is simple:
Build public awareness, strengthen member solidarity, and remind the company that Safeway workers are the ones driving their profits. They deserve a wage that keeps up with inflation and they deserve respect.
If you see the ad online, please like it, share it, and engage with it. The more interaction it receives, the further it reaches.
Thank you to Faith for stepping up and representing all of us so powerfully.
Let’s keep building momentum.
Let’s lead with Faith & Love.
Posted on: February 11,2026