Giving you a sneak peek at our new holiday ad!
Secretary Treasurer Richelle Stewart and I want to wish you a warm and restful holiday season.
For many UFCW 401 members, this time of year brings both joy and tremendous pressure. Whether you work at Superstore, Safeway, JBS, Cargill, Olymel, or in any of the other retail, food production, hospitality, or industrial workplaces we proudly represent, we know the increased workloads, customer demands, and long hours that come with the holidays.
We also know the sense of solidarity that grows when workers face these challenges together, the true heart of our union.
We don’t need to tell you that the affordability crisis continues to worsen. The cost of living has risen sharply, and for many workers, making ends meet has become a daily struggle.
Across Alberta, strong union solidarity is more important than ever.
In today’s labour environment, many collective agreements are secured only after workers send a clear message to employers through strong strike votes, often 90% or higher. These actions remind us that when workers stand together, we have real power.
Your union has been working hard to build leverage: increasing engagement, pursuing legal actions, strengthening alliances with other unions, and running campaigns that help members and the public understand your reality.
As part of this effort, we are launching a new advertising campaign in the coming weeks. We’re proud to share a new holiday TV and online ad produced entirely in-house by our Communications Department. It features one of our own dedicated members, Faith, who speaks beautifully about kindness, solidarity, and the ongoing fight for fairness.
Click here for an early preview of the ad!
We will continue negotiations with employers across the province in the new year, working hard to secure fair contracts and better conditions for all UFCW Local 401 members. If you ever wish to observe bargaining sessions, please get in touch with your Union Labour Relations Officer for details.
On behalf of Richelle and myself, thank you for your strength, your solidarity, and the work you do every day. We look forward to standing with you in 2026 as we continue building a better future for thousands of UFCW 401 members.
In solidarity,
Thomas Hesse, President
Richelle Stewart, Secretary Treasurer
UFCW Local 401
Posted on: December 09,2025