“Truck You, Sobeys!” say Alberta Safeway employees
A cross-country wake-up call they can’t ignore
From Alberta to Nova Scotia, your union is turning up the heat, *|FNAME|*.
We’ve launched a bold national campaign, starting right in the Sobeys family’s own backyard.
While Safeway workers in Alberta face job insecurity from store conversions, rolled-back wages, rising customer aggression, safety concerns, and a worsening affordability crisis, Sobeys is raking in profits. Nearly $160 million in just three months.
Your union, UFCW Local 401, is refusing to stay quiet. That’s why we’ve taken the message on the road (literally).
A message-loaded truck is now making its way through Halifax, Nova Scotia, stopping at Sobeys locations and catching national attention.
Why Halifax? It’s home turf for Sobeys. Their headquarters is in Stellarton, NS, and the Sobeys family, one of Canada’s wealthiest, resides right there. If anyone needs to hear the truth about what their company is doing to Safeway workers out west, it’s them.
UFCW Local 401 President, Thomas Hesse, says it best:
“We are exhausting all options to make sure our message gets across to the big bosses, not the middle management. The executives can afford far more than they want us to believe. Safeway members aren’t asking for the moon, they’re demanding an end to wage rollbacks, the return of wage increases, fair treatment, job security, and an end to the company’s bullying and threats. We are ready to set the tone for bargaining at the end of September. Pressure works. Bold actions work. And Safeway workers won’t take peanuts.”
We’re not just talking the talk, we’re putting the message where it needs to be heard. And you can join the conversation, too.
Visit SayItToSobeys.com to take action and add your voice.
Sobeys tries to shut us up, again
When our truck parked at store lots, Sobeys’ response? A notice of trespassing. Rather than face their own record, they’re trying (yet again) to silence workers and stop the message from spreading. It won’t work.
This is just one more example of the bullying tactics we’re fighting against as we head into bargaining. Sobeys doesn’t want the public to know what’s really going on, but we’ll make sure they hear it anyway.
Heading Into Bargaining
Bargaining kicks off on September 30, and this truck is proof that Local 401 is using every tool we have to turn up the pressure. We’re fighting hard at the table, but your solidarity and awareness will be just as crucial.
Richelle Stewart, Secretary Treasurer of UFCW Local 401, adds:
“This truck isn’t just about making noise, it’s about making change. We’re sending a clear message that Safeway workers are united, serious, and standing up for what’s right. When workers draw a line, like we saw with the Air Canada flight attendants, public support follows. People rally behind fairness and courage. Every action we take, every conversation, every show of solidarity builds our strength at the bargaining table. The company is watching, and so is the public.”
Stay Informed. Stay Involved.
📌 Visit our bargaining website:
👉 gounion.ca/safewaybargaining2025
📱 Follow us on social media
🗣️ Talk to your Shop Steward or Union Labour Representative Officer
📋 Watch your union bulletin boards in stores
Let’s remind Sobeys: You can’t put profits over people without a fight.
Posted on: August 27,2025